There are over 740 million people on LinkedIn worldwide. Even if half of them are active, that’s a lot of potential for networking across geographic regions, time zones, industries and levels of expertise. No matter what time of day or night, there is activity happening in real-time on LinkedIn, and the best way for me to conceptualise LinkedIn, is as a 24/7/365 networking event, conference or workshop.

Regardless of whether a business is being run as a “side-hustle” or as an international corporation, companies at the end of the day want a profitable bottom line - it stands to reason that if you are managing your career like a business, you want to see some form of profit in your career too. So what do I mean by profit?